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We have a wide choice of methods in which to exploit data -- we can rent, buy, model, build and mail -- but why doesn't it always get the right result? asks Jim Baggett, commercial director at Occam.
LONDON - Integrated agency Interfocus has picked up the through-the-line account for complimentary treatment advisory service and products distributor DBK Spiritual Supplements.
LONDON - Royal Mail is back in the black, announcing its first annual profit in four years, but it has been ordered by the postal regulator to compensate aggrieved customers to the tune of £80m.
LONDON - Rethink, the mental illness charity, has appointed digital direct marketing agency Inbox to encourage key groups to continue donating by educating them about its work.
Gasoline, the Chime Communications-owned promotional and direct marketing agency, has been appointed to promote the launch of Climax3, Playboy TV's new adult entertainment brand. Equinox will handle media planning and buying.
Rmg:connect, the WPP below-the-line network, has landed the pan-European direct marketing account for Shell European Oil Products' loyalty scheme.
LONDON - Peugeot is targeting prospective customers with a mailing that challenges recipients to find a feature it has not incorporated into the design of its 807 MPV model.
LONDON - Chrysler is launching an integrated marketing campaign using direct mail, telemarketing, point of sale and a microsite for its new Voyager model as it aims to set standards in the MPV market.
LONDON - Independent interactive television company Zip Television is building its first consumer database to support clients' use of iTV.
LONDON – Abacus, the data and research provider to the direct marketing industry, has launched Abacus Australia as it seeks to build up its operations.
