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Discovery Foods creates customer title for loyalty

27 Feb 2004 | by Ben Bold,

LONDON - Discovery Foods, the US ready-meals company, is stepping up its customer relationship marketing activity, including plans to expand its customer loyalty scheme.

Cancer Research seeks donations with online work

27 Feb 2004 | by Staff,

LONDON - Cancer Research is embarking on internet-based activity to attract donations, as a key part of its multimillion-pound 'All Clear' campaign.

When is high impact the right approach

27 Feb 2004

With the awards season about to begin, we're likely to see a number of high impact/three-dimensional campaigns be rewarded for their creativity. But how effective are high impact campaigns? writes Richard Bush, managing director of Base One.

Clearasil appoints Brewer Blackler for promo work

27 Feb 2004 | by Staff,

LONDON - Teenage skincare brand Clearasil has appointed Brewer Blackler to carry out below-the-line activity, including promotional activity and sampling.

DoH hires 23red for 5 A Day food industry brief

26 Feb 2004 | by Ben Bold,

LONDON - The Department of Health is using a below-the-line campaign to develop partnerships with the food industry.

Nescafe readies BTL support for 'style guru' ads

26 Feb 2004 | by Staff,

LONDON - Nescafe is supporting TV ads starring style 'gurus' Trinny and Susannah with a below-the-line campaign by Billington Cartmell.

DIRECT: Nescafe readies BTL support for 'style guru' ads

26 Feb 2004

Nescafe is supporting TV ads starring style 'gurus' Trinny and Susannah with a below-the-line campaign by Billington Cartmell.

DIRECT CHOICE: Halifax

26 Feb 2004 | by Rory Sutherland, Executive creative director, OgilvyOne

Faced with what appears to be a mock-up mailing from Halifax, I experienced that healthy unease which often comes from some-thing new.

DIRECT BRIEF: UK population opts out of allowing details to be available says Equifax

26 Feb 2004

The UK population is continuing to opt out of allowing its details to be available for commercial purposes, according to information agency Equifax. In 2002, 20% of the population opted out of allowing their Electoral Roll information to be made available to marketers, compared with 26% in 2003. However,...

DIRECT BRIEF: Drambuie entices wine drinkers with DM campaign

26 Feb 2004

Drambuie, the whisky-based drink, is enticing wine drinkers to buy the liqueur with a direct marketing campaign created by WWAV Rapp Collins Scotland. The activity aims to boost Drambuie's sales outside the Christmas period. A mailing features an image of a corkscrew and uses the strapline 'Stop. Isn't...

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