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LONDON – Claydon Heeley Jones Mason has hired Texaco's head of loyalty Nick White to lead its customer loyalty business.
LONDON – Interactive Prospect Targeting has launched EmailTracker, a new service for marketers that allows them to monitor marketing emails sent out by their competitors.
LONDON – The Bullring, Birmingham's new shopping centre, has awarded River Publishing the contract to publish a new 24-page customer magazine, following a three-way pitch.
LONDON – The Stroke Association, the charity dedicated to helping those who have suffered strokes and their carers, has hired integrated creative agency Feel to work with on a consultancy basis.
LONDON – Experian has strengthened its Marketing Services division in Ireland by appointing Irish direct marketing industry veteran Peter Crotty, previously client services director at Dialogue Marketing Communications, as general manger.
LONDON - Entire has won three new creative briefs from Freemans, Rodale Books and the People's Dispensary of Sick Animals.
LONDON – Proximity Worldwide is to expand its mobile marketing business in a tie-up with phone company Ericsson, which will see the two jointly promote mobile marketing.
LONDON – The DMA is attempting to get the UK's top 50 mailers to sign its Environmental Charter, as part of its attempts to encourage the industry to reduce its environmental impact.
I've just found out that just one litre of typical beer provides 10%-20% of the RDA of a number of vitamins. Beer also increases the amount of vitamin B6 in blood as well as folic acid, which has all sorts of positive effects on your health, writes Paul Seligman, managing director at Communicator .
It’s been quite a year for our industry. This was the year in which viewers of the BBC’s 'Brassed Off Britain' blasted direct mail by voting it the thing they found most irritating, writes Suzanne Lewis, director of list broking services at HLB .
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