Bonmarche appoints EHS Brann Leeds to CRM brief
26 Nov 2004 | by Daniel Farey-Jones,
LONDON - Womenswear retailer Bonmarche has appointed EHS Brann Leeds to revamp its loyalty card and drive membership of its Bonus Club, following a four-way pitch.
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Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
Post Office enters £1.5bn flower delivery market
02 Nov 2004 | by Rachel Barnes and Samuel Solley,
LONDON - The Post Office is to launch its own flower delivery service and has struck a separate distribution deal with Argos for Christmas.
French Connection gives customer data a makeover
02 Nov 2004 | by Daniel Farey-Jones,
LONDON – French Connection has appointed marketing software company SmartFocus to help drive the growth of its catalogue and online division, FCUK buymail.
Consumers spending more on DM-promoted items
02 Nov 2004 | by Daniel Farey-Jones,
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
Nectar dismisses stories predicting uncertain future
25 Oct 2004 | by Daniel Farey-Jones,
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
Otto UK appoints Tequila Manchester for eCRM task
11 Oct 2004 | by Staff,
LONDON - Otto UK, the home shopping group that owns the Grattan and Freemans brands, has appointed Tequila\Manchester to work on eCRM projects, as the company looks to strengthen its internet offering.
Now and Freemans join for email marketing drive
28 Sep 2004 | by Staff,
LONDON - Now, IPC Media's celebrity magazine, and Freemans catalogue are teaming up in an email marketing campaign to extend their partnership strategy.
Scruffs gets dirty with launch of integrated drive
13 Sep 2004 | by Nick Tancock,
LONDON - Workwear brand Scruffs has appointed Cheetham Bell JWT to launch its first major integrated marketing campaign.
Comfort Pure set to target women with TMW mailer
08 Sep 2004 | by Staff,
LONDON - Lever Faberge is embarking on a major direct mail campaign to promote Comfort Pure fabric conditioner.
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