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HBOS has signed up to database specialist Talking Numbers' customer insight service to help it improve the targeting of its direct campaigns.
I have a raft of credit cards, all of which are indispensable. I use them to pay for everything from restaurants and weekend breaks to butternut squash. I am very happy with them, so have never considered myself to be in the market for yet another.
LONDON - Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency, as it boosts its direct budget to an estimated £10m.
Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency, as it boosts its direct budget to an estimated £10m.
LONDON – The chairman of DMA West and managing director of Bristol-based Consumer Intelligence Ian Hughes has been charged with obtaining a money transfer by deception.
The latest league table of direct marketing agencies, covering 2002-3, shows a few outfits outperforming the market against a sector down overall.
Robin Hicks asks direct marketers what should be done to shed DM's tag of Britain's most irritating customer service industry.
Its ability to precision target potential converts segmented by age, income or geography has inspired some clients to spend most of their budget on direct marketing, Glen Mutel reports.
LONDON - Financial services direct marketers using prospect databases could reduce their costs by as much as 10% by eliminating unsuitable prospects, according to a new report.
I was just having a quick read of a recent Marketing to remind myself how you write one of these things, and I found myself gripped by Jim Thornton's 'lyrical waxings' on the Honda diesel ad.
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