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We have a new addition to our family, but it's not so much the patter of tiny feet as the padding of tiny paws that is causing excitement. He's called Mungo and he's a kitten. Kids are one thing, but how on earth do you raise a kitten? The solution appeared in a pack of Whiskas cat food, which contained...
LONDON – Procter & Gamble has launched a direct marketing campaign to promote a link-up between its Fairy Liquid brand and children's charity Make-a-Wish Foundation UK among mothers with young children.
LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
LONDON – Procter & Gamble is favouring the internet over customer magazines for communications with consumers of its household goods brands such as Bold, Febreze and Fairy.
LONDON - Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
LONDON – WPP-owned integrated agency 141 Worldwide UK has appointed shopper psychologist and point-of-purchase specialist John Cox as a non-executive director.
LONDON - Procter & Gamble's leading laundry brand Ariel has teamed up with Hotpoint in a major new integrated campaign to promote the combination's ability to keep whites looking bright.
LONDON - Lever Faberge has appointed the direct marketing agency Chemistry to the majority of its below-the-line business across its Timotei and Dove brands in the UK.
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