15 Dec 2004
| by Ben Bold
Negotiating a management buy-out and attracting talented staff are two ways that Partners Andrews Aldridge beat its competition.
15 Dec 2004
Kitcatt Nohr Alexander Shaw came very close to becoming Marketing's Direct Agency of the Year. What the 33-strong shop lacks in stature, it makes up for in its new business success rate and aggressive growth. The agency added 10 staff as income grew by 53%, from £1.38m to £2.1m, and profitability doubled....
14 Dec 2004
| by Staff,
LONDON - Jonathan Burston has joined Wegener DM, the marketing data company, as commercial director of its consumer data division.
14 Dec 2004
| by Staff,
LONDON – Equifax has launched an alliance with business-to-business health and wellbeing company FirstAssist to target the SME market.
LONDON – The government has denied that there are any plans to partially privatise Royal Mail, in the wake of newspaper reports claiming it had given chairman Allan Leighton a 'private pledge' to do so.
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
LONDON - Third-world charity World Vision is promoting its gift catalogue over the Christmas period through a DRTV advertisement featuring comedian Brian Conley and radio activity on Classic FM.
13 Dec 2004
| by Staff,
LONDON - Loyalty Management UK has awarded Redwood the contract to publish its Points Update Mailing to Nectar cardholders.
13 Dec 2004
| by Staff,
LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.
LONDON – The chairman of DMA West and managing director of Bristol-based Consumer Intelligence Ian Hughes has been charged with obtaining a money transfer by deception.