Direct Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
LONDON - The Direct Selling Association has secured approval for its consumer code of practice under the OFT's Consumer Codes Approval Scheme.
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Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.
Diageo gets into the Spirit with TMW mailer campaign
20 Dec 2004 | by Staff,
LONDON - Diageo is hoping that its Christmas mailing campaign will boost sales of its range of malt whiskies, Johnnie Walker Scotch and Tanqueray gin over the festive season.
Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
Email marketing improves according to DoubleClick
20 Dec 2004 | by Daniel Farey-Jones,
LONDON - UK consumers' responsiveness to email marketing is rising according to the lastest research from DoubleClick.
Marketers should leave inaccurate data in the past
17 Dec 2004
Perhaps the end of the year is a pertinent time for companies to make a New Year's resolution and commit to better data cleansing and management during 2005, writes Richard Roche, head of media markets at Royal Mail .
Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency Navigator Responsive Advertising for £4.6m and is to incorporate it into Target Direct Marketing, its Cheltenham-based direct and database consultancy.
Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Proximity London boosts digital with director hires
17 Dec 2004 | by Staff,
LONDON - Proximity London has beefed up its digital department with the appointment of two new digital account directors joining from Amaze and the Reading Room.
CRM Technologies offers data audit at marketing show
16 Dec 2004 | by Staff,
LONDON - CRM Technologies is offering a free data audit to marketers attending the Technology for Marketing 2005 show, which takes place in February at London's Olympia.
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