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Profero creates 'wish list' campaign to promote Tesco

29 Aug 2003 | by Jennifer Whitehead,

LONDON - Tesco.com is raising awareness of its non-grocery items, including DVDs and CDs, with a new viral campaign encouraging users to draw up a wish list.

Amazon selects European chief for CRM activity

29 Aug 2003 | by Staff,

LONDON - Amazon.com has installed Tamsin Todd as European head of CRM to spearhead the online retailer's relationship marketing.

Royal Mail backs performance of Special Delivery

29 Aug 2003 | by Ben Bold,

LONDON - Royal Mail is targeting its most valued business customers for the first time, with a direct mail campaign that highlights the benefits of its Special Delivery service.

And another thing... the prospective client

29 Aug 2003

A difficult subject to tackle when your business depends on them, so in this instalment of his critique of industry characters, Scot McKee, managing director of Birddog, vents his spleen on one particular client who has yet to prove whether or not she is worth the effort of the chase.

MRM -- IT buzzword or helpful marketing tool?

29 Aug 2003

Marketing will essentially always be a creative discipline, yet there is no doubt that it is becoming more complex to manage than ever before, writes Matthew Atkinson, chief executive officer of Mtivity .

HOTLINE: Daewoo looks for below-the-line agency

29 Aug 2003

Daewoo is looking for a below-the-line agency to handle its pan-European direct marketing account. The General Motors-owned company is in the process of drawing up a long list.

Boots to cut promotions and revamp loyalty strategy

28 Aug 2003 | by Mark Kleinman,

LONDON - Boots is to move away from promotional offers as part of a brand investment programme that will position the chain as a must-visit high-street destination.

NSPCC tests interactive TV spot to attract donors

28 Aug 2003 | by Ben Bold,

LONDON - The NSPCC is trialling an interactive TV ad for the first time to boost fundraising.

SCA rethinks below-the-line account across brands

28 Aug 2003 | by Ben Bold,

LONDON - SCA Hygiene Products UK is reviewing its below-the-line marketing across its portfolio of brands.

DIRECT: SCA rethinks below-the-line account

28 Aug 2003 | by Ben Bold

SCA Hygiene Products UK is reviewing its below-the-line marketing across its portfolio of brands.

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