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WWAV Media lures back Marsh for group head role

31 Oct 2003 | by Claire Billings,

LONDON – WWAV Rapp Collins Media has hired Alex Marsh from direct media specialist Mansfield Lang as group head to look after the media requirements of clients including WWF.

Virgin pushes no-contract broadband in Albion ads

31 Oct 2003 | by Jennifer Whitehead,

LONDON - Virgin.net is pushing its broadband service with a humorous campaign telling customers that will not be forced to sign up for a 12-month contract.

MediaCom wins £2m Standard Life Healthcare task

31 Oct 2003 | by Staff,

LONDON - Standard Life Healthcare has appointed MediaCom to handle its £2m media-planning and buying account.

Rapier beats four to take over Smart direct task

31 Oct 2003 | by Glen Mutel,

LONDON - Rapier has landed the direct marketing account for DaimlerChrysler's Smart car range following a five-way pitch.

Field marketing is a crucial part of the direct mix

31 Oct 2003

Many think that field marketing has little in common with the disciplines and skills honoured by the direct marketing industry, writes Dan Todaro, joint managing director at Gekko Partners .

Halloween's 25 years backed with trick-or-treat email

31 Oct 2003 | by Jennifer Whitehead,

LONDON - A viral marketing campaign is being unleashed to promote the 25th anniversary of the classic horror movie 'Halloween', with recipients in for a trick... or a treat.

Rapier beats four to take over Smart car below-the-line brief

31 Oct 2003 | by Glen Mutel

Rapier has landed the direct marketing account for DaimlerChrysler's Smart car range following a five-way pitch.

Wilkinson Sword launch work goes to Perspectives

30 Oct 2003 | by Ben Bold,

LONDON - Wilkinson Sword has picked Perspectives Red Cell to handle the below-the-line work for what it describes as the most important launch in its history.

NSPCC appoints TCA to develop donor targeting

30 Oct 2003 | by Ben Bold,

LONDON - The NSPCC has selected promotional marketing consultancy The Communications Agency to develop initiatives as it rethinks the way it targets donors.

Parcelforce set for pre-Christmas awareness drive

30 Oct 2003 | by Staff,

LONDON - Parcelforce Worldwide is launching a campaign in the run-up to Christmas to raise awareness of the last day consumers can use its service to send parcels worldwide.

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