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The downturn is resulting in many clients spending tactically, which is excellent news for the UK's field marketing agencies. Noelle McElhatton asks: how recession-proof is this market?
The economic slowdown is hitting companies across Europe and marketers need to focus on minimising risk and make the most of opportunities to get through it, writes Wunderman EMEA CEO Stewart Pearson in the first instalment of a new monthly column.
LONDON - Texaco is concentrating its full promotional activity for 2003 on a relaunch of its Global Club loyalty card scheme, which is to be rebranded as 'WE.O.U' next month.
LONDON - Air Miles is upping the stakes in its battle against the Nectar loyalty programme with the appointment of Maher Bird Associates to handle its direct marketing activity.
LONDON - Sainsbury's has poached Abbey National's head of customer communications Jonathan Latham to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.
LONDON - The Interpublic-owned direct marketing agency DraftWorldwide is strengthening its London operation by merging it with its Oxford office, which will close with a number of redundancies.
Air Miles is upping the stakes in its battle against the Nectar loyalty programme with the appointment of Maher Bird Associates (MBA) to handle its direct marketing activity.
Sainsbury's has poached Abbey National's head of customer communications Jonathan Latham to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.
Royal Mail has launched its DM Online service for smaller businesses. It allows users to develop a piece of direct mail from conception to mailing with the help of Royal Mail's expertise and purchasing power. Access to DM Online is via its web site www.royalmail.com/dmonline.
Nick Wells, Circular Distributors' group managing director, explains how the company is providing effective door-drop marketing solutions in a fast-changing marketplace.
