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Logitech uses field marketing for digital pen push

12 Nov 2003 | by Claire Billings,

LONDON – Logitech is launching a digital pen, the io Pen, which stores up to 40 pages of personal information, with a field marketing activity at PC World outlets.

Microsoft calls review of £400m below-the-line work

27 Oct 2003 | by Staff,

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer relationship and direct marketing activity across the world.

HP promotes printers in Perspectives Red Cell mailer

23 Oct 2003 | by Staff,

LONDON - Hewlett-Packard has hired below-the-line agency Perspectives Red Cell to back the launch of a range of printing and imaging products.

EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE

17 Oct 2003 | by Glen Mutel

Tapping into a universal truth for a pan-European direct campaign isn't easy, but too many advertisers treat DM too locally, Glen Mutel writes.

Xbox appoints Tequila\London for £3m EMEA task

16 Oct 2003 | by Ben Bold,

LONDON - LONDON - Xbox, the Microsoft-owned gaming console, has hired Tequila\London as its UK and EMEA marketing agency as it seeks to reposition itself across the continent and catch up with Sony's PlayStation2.

DIRECT BRIEF: Virgin Mobile looking to boost income

16 Oct 2003

Virgin Mobile is looking to boost its income through direct marketing by encouraging pre-pay customers to use their mobile phones abroad. The initiative will comprise mailings to existing customers that contain Virgin Mobile's 'bible', a guide with information on the service. The direct mail, which...

Conservative Party pioneers political text campaign

08 Oct 2003 | by Mark Kleinman,

LONDON - The Conservative Party is claiming a political first with the launch of an SMS campaign that it claims offers a glimpse of the future of political marketing.

DIRECT CHOICE: O2 Arsenal Mobile

18 Sep 2003 | by Simon Attwater, Art director, WWAV Rapp Collins

Let's be honest, unless it's hanging in the agency foyer, direct mail rarely ends up behind a frame. Well, I believe I hold in my hands a rare exception.

DIRECT CHOICE: The Number

04 Sep 2003 | by Charlie Eddy, Group director, Alcone Marketing (UK)

I love it when direct mail makes me laugh. It doesn't happen very often and in this instance it wasn't even directed at me. I was drawn to my IT department (a sentence you don't hear very often) to see what they were chuckling at.

HOTLINE: BT reviewing its direct marketing account

22 Aug 2003

BT is reviewing its 4 million business direct marketing account out of WWAV Rapp Collins. It hired the agency earlier this year.

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