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THE BOOK OF LISTS: The 10 Best DM Campaigns

16 Dec 2003

1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...

Perspectives Red Cell hires Sharpen as creative chief

15 Dec 2003 | by Ian Darby,

LONDON - Gary Sharpen, one of the most awarded creative directors in direct marketing, is joining WPP's Perspectives Red Cell as its executive creative director.

Perspectives hires Sharpen as creative chief

12 Dec 2003 | by Ian Darby

Gary Sharpen, one of the most awarded creative directors in direct marketing, is joining WPP's Perspectives Red Cell as its executive creative director.

HOTLINE: Publicis wins the Grand Prix at DMA awards

12 Dec 2003

Publicis has won the Grand Prix at the Direct Marketing Association awards for its interactive TV work for Depaul Trust.

CLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success

12 Dec 2003 | by Camilla Palmer

Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.

Christmas Barnardo's campaign creates young heroes

09 Dec 2003 | by Ian Darby,

LONDON - Barnardo's, the children's charity, has developed a Christmas direct marketing campaign featuring a series of "young heroes".

Selfridges backs Xmas event with Claydon Heeley DM

09 Dec 2003 | by Staff,

LONDON - Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.

Joshua beats roster shops to land Mars ad business

09 Dec 2003 | by Staff,

LONDON - Masterfoods has appointed the integrated marketing specialist Joshua to its Mars confectionery ad account.

Linda Barker in WWAV Garnier Belle Colour mailing

08 Dec 2003 | by Staff,

LONDON - WWAV Rapp Collins has cast the interior designer Linda Barker in a direct mailing to promote Garnier's Belle Colour permanent hair colourant range.

'Yoda in a Skoda' CD mailing aims for street appeal

08 Dec 2003 | by Ian Darby,

LONDON - Skoda has created a hip-hop track dedicated to its Fabia vRS model. The 'Yoda in a Skoda' track features on a CD mailing, through Archibald Ingall Stretton, that hopes to play on the hatchback's street appeal.

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