Click 
to remove filters
Originally published in Business Superbrands 2002. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
As competition in the UK postal market increases, Consignia could do worse than to draw attention to the great job its post workers do if it wants to enhance its brand, writes Dan Douglass, managing director and creative director of DP&A.
Land Rover is using direct mail to attract new drivers to its Freelander marque.
LONDON - BBC Worldwide has unveiled details of the new-look Eve, its monthly magazine for women over 30, which is due to hit newsstands on September 3.
LONDON - WWAV Rapp Collins is facing the prospect of losing lead status on the Toyota account as the car giant begins a four-month review of its £6 million below-the-line account.
LONDON - Distilled Tennessee whiskey brand Jack Daniel's is launching a £2m through-the-line campaign to flag up its birthday in September combining sampling activity supported by targeted advertising in the press, radio and on London Underground.
LONDON - WH Smith is to encourage shoppers to spend more in its stores with the biggest overhaul of its Clubcard loyalty scheme since its 1997 launch.
LONDON - British American Tobacco is seeking a relationship marketing chief as the threat of international advertising bans forces the industry to explore alternative marketing strategies.
LONDON - The UK postal market moved a step closer to deregulation with the news that postal regulator Postcomm has granted Germany's Deutsche Post an interim licence to offer mail services to a small number of clients.
Sara Lee Household Body Care has handed the direct marketing task for its Ambi Pur air freshener product range to below-the-line communications agency Geronimo.
