Click 
to remove filters
LONDON - Businesses would be better off using email for viral marketing purposes rather than untargeted campaigns, a new survey has found.
LONDON - Unsolicited emails or 'spam' is causing havoc in US businesses and will soon begin clogging up the email networks of UK businesses, according to a survey by email security company MessageLabs.
LONDON - Internet portal Lycos has appointed New York-based database marketing firm MKTG Services to handle the multimillion-pound task of managing and marketing its permission-based email and postal database worldwide.
LONDON - Marketing support services company Prolog has launched a dedicated call centre division called Prolog Connect.
LONDON - The Institute of Direct Marketing is launching a video mail campaign to 1,500 marketing executives to attract entries to its 'Stars in Their Eyes'-themed charity ball in aid of Nabs in October.
LONDON - Dutch postal service TPG, owner of TNT and the Royal Dutch Post Office, has applied for an interim licence to provide bulk mail and consolidation services in the UK.
LONDON - UK wireless marketing agency Aerodeon has appointed Nick Wiggin from media-planning and buying agency OMD as planning director to raise the profile of planning in mobile marketing within the agency and among its clients.
LONDON - The Wales Tourist Board is searching for an agency to handle a £1m advertising campaign to encourage visitors from continental Europe.
LONDON - Budget Insurance Services is using a direct response TV campaign as part of a £10m through-the-line push to unveil its new corporate identity, Smart People Budget, and grow its 700,000-strong customer base.
LONDON - Postwatch, the regulator which looks after the interests of Royal Mail customers, has hit out at the postal group for continuing with plans to charge businesses £14 a week to have their mail delivered by 9am.
