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LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a responsive press advertising campaign to highlight to independent travel agents that flights can be booked through its website across a wide range of airlines.
LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
LONDON - Embattled commuter rail operator Connex is launching a direct marketing campaign aimed at appeasing the company's long-suffering customers.
Embattled commuter rail operator Connex is launching a direct marketing campaign aimed at appeasing the company's long-suffering customers.
LONDON - South West Trains is to encourage customers to travel on its trains more in off-peak periods with targeted direct marketing campaigns, following a revamp of its database.
LONDON - Craik Jones Watson Mitchell Voekel scooped the Grand Prix award at the DMA Royal Mail Awards last night for its work for the Association of Train Operating Companies.
LONDON - Tullo Marshall Warren has further extended its grip on the British Airways direct marketing account with the news that it has been handed the airline's trade marketing activity in the US and Canada.
LONDON - Accoladia, the joint venture between British Airways Holidays and Thomas Cook Holidays, is rebranding its customer magazine as part of a strategy to make its customers more loyal.
LONDON - Nectar claimed this week it is the UK's biggest loyalty scheme, just two months after launch, and immediately came under fire from rivals critical of its slow registration rate.
LONDON - Bmi, the airline headquartered in the East Midlands, has named six agencies to its below-the-line roster for the coming 12 months.
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