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LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.
LONDON - Energy supplier Npower has been taken to task for a direct mail campaign claiming it is 'constantly working to lower your bills', after it failed to produce evidence to support the claim.
LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.
LONDON - Computer software giant Adobe Systems has hired below-the-line agency Gyro to promote its new document-processing software to large businesses.
Eaga Partnership, a private company that runs the Government's home energy efficiency scheme, is looking for a direct marketing agency.
LONDON - Banks are being warned that their call centres risk alienating their customers, and that there is a huge gap between their objectives for having call centres and the way they evaluate their success.
LONDON - Mobile marketing agency Aerodeon is set to help Chrysalis Radio's Heart 106.2 launch its first SMS service for the station's 1.6m listeners.
British Gas is promoting its new home movers service with a direct response radio campaign. Created by WWAV Rapp Collins, it features a woman asking her husband whether he has found out about houses and schools in their new area. He tells her that he visited the British Gas web site at house.co.uk.
LONDON - Integrated communications agency Gyro has been appointed by storage specialist Hitachi Data Systems to develop a campaign to raise awareness of investing in storage, as an alternative to spending on server technology, to improve the performance of IT infrastructure.
LONDON - British Gas is launching a direct response radio campaign to drive traffic to its house.co.uk website, which targets people moving house.
