to remove filtersXbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
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Shazam targets students for music service
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.
Burger King to review advertising after $1.5bn sale
16 Dec 2002 | by Staff,
NEW YORK - Burger King's $300m US advertising account is to be reviewed following its sale by Diageo to venture capitalists Texas Pacific Group.
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number of undisclosed agencies to present for the task.
Arc uses door-drop for Warburtons launch
16 Dec 2002 | by Staff,
LONDON - Warburtons, the bread manufacturer, is using a direct marketing campaign to launch its bread range in the South-East.
Football clubs sign up for suppression services
16 Dec 2002 | by Claire Billings,
LONDON - Tottenham Hotspur and Liverpool are among a number of high-profile football clubs looking to boost their profits by increasing their relationship with their supporters.
Proximity hires Baker to head digital arm
16 Dec 2002 | by Claire Billings,
LONDON - Proximity London is strengthening its digital marketing division with the appointment of former Organic managing director John Baker to the newly created position of head of digital services.
It's not what you said, it's how you said it
13 Dec 2002
Ebiquita was forced to pull one of its ads from the trade press after a rival complained about it. But the company has learned a lot from the process, writes Ebiquita marketing director Andy Taylor .
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed agencies to present for the task.
Tim Carrigan to leave OgilvyInteractive UK
13 Dec 2002 | by MARK SWENEY
Tim Carrigan, the head of OgilvyInteractive UK, is leaving the agency at the end of the year without a job to go to.
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