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AXA Sun Life Direct, the direct selling arm of the insurance giant AXA Sun Life, is reviewing its pounds 10 million direct marketing account. The business is currently split between several agencies including Draft Worldwide, TLG Marketing and Keith Barnes Associates. Around pounds 3...
The Direct Marketing Association and the AAR have merged their registers to form one list for clients looking to hire agencies in the sector. It will be branded DMAAR and will offer two services to clients - an agency search and a selection process. - General release.
The direct marketing agency LIDA has created a campaign for the launch of the Rover 75 Tourer. The direct mail campaign builds on the added space that the Tourer offers the motorist. An initial brochure mailing parodies an estate agent's booklet with the line "Do you ever feel like you...
Coverclick has launched a service which aims to protect small businesses against bad debts. Creative work and direct mail has been developed by agency Pipeline.
Clearlybusiness, the web site for smaller companies that is backed by Barclays and Freeserve, has lined up four agencies to pitch for its below-the-line account. The brief is to raise the brand's profile following its launch last summer. Mustard, Triangle, Joshua and one other undisclosed...
The UK's largest direct marketing agency, WWAV Rapp Collins, has launched a fierce attack on the Office of Fair Trading's (OFT) decision to clear Royal Mail's involvement in the Postal Preference Service (Marketing, June 21). WWAV group chief executive and chairman Chris Gordon said the...
Sophisticated, compact, shiny, edgy, sexy. No, not my wife, my Sony MZ-R900 MiniDisc recorder - an accessory I'm proud to be seen with in public. As you would expect from a cutting-edge MD recorder, it has among its many features high-quality digital recording, crystal clear sound, powerful...
Shell International has appointed Tequila Worldwide to handle its dollars 45m (pounds 32m) global promotional marketing business. Shell vice-president of global brand and communications Raoul Pinnell made the appointment last week. Tequila pitched against J Walter Thompson, the global incumbent...
The Direct Marketing Association (UK) is to merge its agency search service with that of the AAR Group to create a more comprehensive service for client marketers. The strategic alliance will be branded DMAAR, and will launch in the autumn. AAR direct marketing chief Julie Constable will be...
Nova Vehicle Finance, a subsidiary of Hitachi UK, has appointed The Black Hole to develop a response-driven marketing strategy for the brand. The agency, whose clients include Argos, will be charged with persuading business customers of the benefits of personal leasing for purchasing company...
