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Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches...
Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing account for the government's Energy Efficiency Best Practice Programme, an initiative designed to improve environmental behaviour. Haygarth will be responsible for all marketing consultancy and campaigns,...
Colleagues Direct Marketing is launching a full-service offering to clients, called deep blue C. The offer, which launches next month, will provide a payment-by-results system to clients including Barclays and Cornhill Insurance. Colleagues claims it is keen to provide a more integrated and...
Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters.
The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to...
Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian...
October figures show an overall rise on September, taking spend to 121.23m. In addition, spend is spread evenly across the top 20 table although the top five continue to dominate the total. October's spend by the top 20 (exclusive of direct mail) is down 8.8% on the same month last...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...
