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Consignia to slash 30,000 jobs

LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs the company is set to cut up to 30,000 jobs in the next 18 months, representing 15% of the company's 200,000 workforce.

Partners Andrews Aldridge
scoops DMA Grand Prix

LONDON - Partners Andrews Aldridge scooped the Grand Prix Award for overall best direct marketing campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.

M&S to add credit card in loyalty bid

LONDON - Marks & Spencer is planning to launch an own-brand credit card that will double as a loyalty scheme designed to drive customers into M&S stores.

Royal Mail launches viral marketing game

LONDON - Royal Mail has launched an interactive viral marketing campaign in an attempt to raise awareness of the issue of insufficient postage on international mail.

ThinkNatural and Greenfingers to merge

LONDON - ThinkNatural, the natural health products website, and Greenfingers, the gardening site, are set to merge in an attempt to save money by combining resources such as call centres.

eBay to debut Christmas catalogue

NEW YORK - eBay, the online auction site, is launching its first catalogue across the US as part of its 28m winter marketing campaign.

DIRECT: Carphone Warehouse unveils DM push

Carphone Warehouse is testing its first major direct marketing work as part of a strategy to build closer relationships with its customer base. The mobile phone retailer is working with DM agency edge inviting 110,000 prepay mobile users to switch to a more cost-effective subscription...

DIRECT BRIEFS: Sainsbury's DM campaign targets Reward Card members

Sainsbury's is to back its launch into the utilities market with a DM campaign targeting members of its Reward Card loyalty scheme.The supermarket giant, which last month announced the launch of Sainsbury's Energy, has tied up with Scottish Power on a trial basis to provide gas and electricity...

Sainsbury's profits rise as
online investment doubles

LONDON - J Sainsbury has reported a modest 3.4% rise in first-half pre-tax profits, rising to 309m as the UK supermarket group more than doubled its investment in online activity.

DIRECT: Safeway hires Newton 21 for launch task

Safeway has appointed direct marketing agency Newton 21 to handle a January launch campaign that the retailer describes as "very big" and "commercially sensitive." The appointment follows a three-way pitch that pitted Newton 21 against Storm and one other agency. Safeway has previously...

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