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Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier and Maybelline cosmetics brands. The non-roster agency WWAV pitched against roster agencies, including the incumbent, Publicis Dialog, after L'Oreal appointed a new communications team to work...
GlaxoSmithKline (GSK) has appointed Grey Desire to handle the first direct marketing work for its denture fixative brand Poli-Grip. The brief is to boost the number of denture-wearers who use a fixative. According to research, only 20%of the UK's 13 million denture-wearers use a...
LONDON - MyPoints Europe, the internet rewards programme, is claiming it has undertaken the UK's first audio-enhanced email direct marketing campaign in conjunction with Pharmacy2U.
L'Oreal Paris is launching its Open Color hair colourant with a touring promotion that offers entrants a chance to win a Peugeot 206CC motor car. The campaign, targeted at women between the ages of 15 and 35, features an open-topped Peugeot decked out in Open Color branding that will tour London,...
LONDON - Television and direct marketing are the most popular and successful ways to target the over-50 "grey" market, according to research from Thomson Intermedia.
LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.
Lever Faberge has appointed brand response agency MWL to handle the first ongoing direct marketing activity for its Organics haircare products, without a pitch.
LONDON - Lever Faberge has appointed brand response agency MWL to handle the first ongoing direct marketing activity for its Organics haircare products.
Glaxo SmithKline, the pharmaceuticals giant, has appointed Grey Desire to handle the first relationship marketing activity for its Macleans toothpaste products. Grey Desire was assigned to the business, worth an undisclosed sum, following a competitive pitch against three unnamed agencies....
