13 Dec 2001
| by Staff,
LONDON - Consignia chief executive John Roberts has issued a hasty statement, backtracking on its announcement that 30,000 jobs were to go, by stressing today that no final decisions had been taken.
12 Dec 2001
| by Jennifer Whitehead,
LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs the company is set to cut up to 30,000 jobs in the next 18 months, representing 15% of the company's 200,000 workforce.
LONDON - Worldpop, the interactive youth marketing company and pop website, has been acquired by mobile phone services company iTouch for an undisclosed sum.
11 Dec 2001
| by Staff,
LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.
The IPA has laid the groundwork for the creation of a single
"supergroup" to become the voice of Britain's entire communications
industry, a move that would put it out of existence in its current
form.
The council of the agency trade body this week gave the green light to
moves which...
07 Dec 2001
| by CAMILLA PALMER
WWAV Rapp Collins has won the 3 million brief to handle
direct marketing for L'Oreal's Garnier and Maybelline cosmetics
brands.
The non-roster agency WWAV pitched against roster agencies, including
the incumbent, Publicis Dialog, after L'Oreal appointed a new
communications team to work...
06 Dec 2001
| by MARK KLEINMAN
The Direct Marketing Association is threatening to seek a judicial
review of an Electoral Commission decision that could ban the DM
industry's use of data from the electoral roll.
The DMA is alarmed that an interim ruling by the Commission could mean
that direct marketers will be unable...
06 Dec 2001
| by MARK KLEINMAN
Birds Eye Wall's has called a review of the direct marketing
account for its enjoy! frozen ready-meal range less than a year after
the brand's 20m launch.
Two agencies are pitching for the task. The incumbent, BHWG Proximity,
which handled a door-drop and sampling campaign for enjoy! in...
06 Dec 2001
| by MARK KLEINMAN
Highland Distillers is launching its Famous Grouse Finishes range
with a direct marketing push that will aim to position the brand as the
obvious Christmas whisky choice for consumers.
The campaign is the first to have been developed by Navigator Responsive
Advertising since the Edinburgh-based...
06 Dec 2001
GlaxoSmithKline (GSK) has appointed Grey Desire to handle the first
direct marketing work for its denture fixative brand Poli-Grip.
The brief is to boost the number of denture-wearers who use a
fixative.
According to research, only 20%of the UK's 13 million denture-wearers
use a...