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LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking on the direct marketing for the brand.
Following its merger with Imperial Cancer Research, the Cancer Research Campaign has moved its direct marketing business from Lion to WWAV Rapp Collins. The combined account is worth 8 million.
The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup.
Brann UK and Claydon Heeley Jones Mason have won the direct marketing account for Guardian Newspapers as the publishing company develops its direct strategies, such as customer relationship management. The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a pitch which...
LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.
The IPA has laid the groundwork for the creation of a single "supergroup" to become the voice of Britain's entire communications industry, a move that would put it out of existence in its current form. The council of the agency trade body this week gave the green light to moves which...
WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier and Maybelline cosmetics brands. The non-roster agency WWAV pitched against roster agencies, including the incumbent, Publicis Dialog, after L'Oreal appointed a new communications team to work...
Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth largest...
Havas' UK direct marketing operations are many and varied but, last week, the picture was simplified somewhat with the announcement of the merger between ehsrealtime and Brann. If you believe the management of the new agency, there are clear strategic reasons for the merger but more cynical...
Arkwright, the agency set up by the former HHCL & Partners creatives Jim Bolton and Chas Bayfield, has created two characters called Chunky and Stretch for a poster and direct mail campaign for the outsized men's clothing chain High and Mighty. The posters show the two friends poking fun...
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