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FCB has picked London as the building site for a group of companies that are designed to turn the network into a major player in new-media expertise across Europe.
The Direct Marketing Association is revamping its annual Royal Mail awards after a lengthy review process that was sparked off by a need to bring the awards up to date.
Perhaps it was the lessons my mum drummed into me: one, be wary of over-familiar strangers who overdo the use of your first name; and, two, always be suspicious of free offers that sound too good to be true because, well, they usually are.
The Royal Mail is heading for a major row with the Direct Marketing Association after it admitted being a key player behind a rival mail preference service which pledges to give the public freedom from junk mail for life.
Teen channel Trouble has joined forces with Top Shop/ Top Man to launch a youth marketing drive worth pounds 1.5m.
The Conservative Party this week attacked Labour for using taxpayers cash for party political purposes following the release of figures showing government spending on advertising has reached record levels.
Elida Faberge has gone live with web activity for Timotei in the first stage of a wider re-launch campaign that will focus on positioning the shampoo brand as the original natural hair care range.
Mazda UK Cars has shifted the focus of its multi-million pound below-the-line work out of WPP-owned ROCQM into sister agency OgilvyOne, as it looks to widen its reach across international markets.
Germaine Greer s recent comment that advertisers were not interested in selling to a 61-year-old woman certainly does not hold true in direct mail, where in the past year almost 2000 companies targeted the 60-plus age groups with campaigns.
Cahoot, the fledgling Abbey National-owned internet bank, is embarking on the first stage of a customer acquisition programme with a series of targeted mailings.
