30 May 2000
| by MARK TUNGATE
Clear Channel Radio Sales (CCRS) has hired the first sales manager
for its recently launched Manchester office.
30 May 2000
| by JONAH BLOOM
Cross-media selling is certainly in vogue at the moment, and I ve
listened to several sales bosses who have sounded like excited kids in a
sweet shop while describing the wonderful pick-and-mix media packages
they can now put together.
26 May 2000
| by GORDON MACMILLAN
Carlton Communications has announced a dollars 228 million
pan-European venture with Germany s Kirch, Italy s Mediaset, France s
TF1 and Spain s Telecinco to invest in internet and interactive
projects. Unveiling its first-half results, Carlton also said solid
growth in advertising revenue helped lift...
26 May 2000
| by ANNA GRIFFITHS
Charley Varley, the former director of the OMD Centre, has
reappeared as the commercial director of a screensaver advertising
company, ScreenAd Europe, which officially launches in the UK next
month.
26 May 2000
| by ALASDAIR REID
Interactive television is about the art of possibility and the
media companies developing the new systems obviously know most about
what is possible.
25 May 2000
| by IMELDA MICHALCZYK
Virgin Group has appointed specialist youth marketing agency Cake
to promote its student community site, Virginstudent.com.
25 May 2000
| by ALEXANDRA JARDINE
Safeway s chief executive, Carlos Criado-Perez, has ruled out any
return to national advertising in future, as he concentrates on US-style
guerrilla marketing tactics, such as flyers and local press ads.
25 May 2000
| by PAUL WHITFIELD
A new e-mail game from Manchester-based marketing and
entertainment companyBattleMail.com will allow advertisers to better
tailor e-mail marketing campaigns.
25 May 2000
| by ALEXANDRA JARDINE
Former Pearson European vice-president Kevin Allen is launching a
new media agency named Wild Onion as a sister shop to direct marketing
agency Cramm Francis Woolf.
25 May 2000
| by ALEXANDRA JARDINE
ONdigital, the digital terrestrial TV service, is seeking a new
below-the-line agency after parting company with Lowe Direct.