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With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling the pressure.
The Royal Mint has kicked off a statutory review of the pounds 3 million media and direct marketing business for its commemorative and collectable coin ranges, and has briefed a number of undisclosed agencies ready for pitching in March.
A company claims it will change the face of Britain s market research industry by communicating with consumers via the internet.
Farm, the consultancy set up by Paul Jeffrey and Robert Smith from Partners BDDH and the former political lobbyist, Derek Draper, has won the UK launch task for ProViva, a Swedish fruit-based health drink seeking to position itself as a rival to Yakult.
It has not always been the case that a columnist in a London advertising magazine could begin with the words international direct marketing, e-commerce and the Asian economic recovery and expect anyone to make it through to the end of the first sentence.
Heinz has appointed Colin Tether to the role of director of infant feeding for Northern and Eastern Europe. Tether was previously group planning director for Rank Hovis McDougall (RHM) and has more than 20 years experience in the food industry. Before reaching the RHM group board, Tether was managing...
Cable & Wireless (C&W) is launching a two-phase cross-sell campaign through Rapier in a bid to win both telephone and cable TV customers.
Three of the four UK mobile phone operators, including market leader BT Cellnet, are working together on a new data mining initiative through small retailers.
Now that the worst of the Asian economic crisis is over, western companies are back to marketing in the region with renewed vigour.
As the reach of the internet grows, numerous new media agencies are springing up to exploit the opportunities it provides. Its potential is enormous and we have only just scratched the surface in terms of identifying the opportunities it holds.
