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EDITORIAL: Time for consumer relations review

10 Nov 2000

Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.

Grey launches UK customer relationship firm

10 Nov 2000

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer relationship management.

DIRECT: Briefs

09 Nov 2000

The Direct Marketing Association s live pitch for the below-the-line business of dotcom start-up Grouptrade.com ended last week with Triangle taking the plaudits. The independent agency fought off teams from Saatchi & Saatchi and DP&A to win the audience vote, with Grouptrade.com head of marketing Dominic...

DIRECT: Statutory power awarded to new postal regulator

09 Nov 2000

The new postal regulator, Postcomm, finally gained its statutory powers earlier this week in a landmark development for the UK direct marketing industry.

Patten quits HPT Brand Response

03 Nov 2000 | by IAN DARBY

Tim Patten, a founder and managing partner of the direct marketing agency HPT Brand Response, is leaving the agency. Patten, who co-founded HPT in March 1998, will spend some time outside of the industry before looking for a role in digital media. Patten, a former head of advertising at BT,...

AAR's Glazer to take the reins as its new managing director

03 Nov 2000 | by JEREMY WHITE

The Advertising Agency Register, the agency selection service, has appointed a new managing director. Kerry Glazer, who joined the AAR as a commercial director last year, was promoted to the position this week. Glazer came to the AAR from WCRS. She has also worked at Kendall Tarrant and J. Walter...

Booth Lockett Makin to start up creative services operation

03 Nov 2000 | by CLAIRE BEALE

Booth Lockett Makin is launching a creative services company called Blaze and has drafted in Bob Maddams, a former creative at M&C Saatchi, to be the creative director of the new operation. Blaze will offer a range of services, including advertising, direct marketing, sales promotion, sponsorship...

Revlon backs new brand with major US ad push

03 Nov 2000 | by Camilla Palmer

US cosmetics giant Revlon is launching a massive advertising campaign as part of a 20m launch of Revlon Skinlights, and has handed advertising agency Kirshenbaum Bond & Partners New York the creative brief.

NEWS BRIEFS

02 Nov 2000

The Post Office this week launched a trial scheme allowing consumers to nominate their local branch as an alternative address for the delivery of parcels, packages and items requiring a signature. The initiative will be extended to enable customers to buy goods from retailers and use the Post Office...

NEWS BRIEFS

02 Nov 2000

The Royal British Legion's Poppy Appeal is this year allowing donations to be made online without the need for a credit card transaction. Pledges to the Popp-e appeal will instead be charged to the donor's next phone bill. The Popp-e site can be found at www.poppy.org.uk. The donation system was designed...

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