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Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations.
Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.
Client: The Environment Agency
Cairns and Associates has won a David and Goliath-style victory to bag the Persil washing powder account previously held by Shandwick International. The nine-strong firm will now be the agency of record for Persil's two major brands Persil Non Bio and Persil Performance, with effect from...
Research and evaluation company Metrica has created a special division to launch a market research database which it claims will improve the planning of PR campaigns.
Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses.
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