10 Nov 2000
| by JENNIFER WHITEHEAD
Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations.
10 Nov 2000
Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.
13 Oct 2000
| by BEN BOLD
Client: The Environment Agency
22 Sep 2000
Cairns and Associates has won a David and Goliath-style victory to
bag the Persil washing powder account previously held by Shandwick
The nine-strong firm will now be the agency of record for Persil's two
major brands Persil Non Bio and Persil Performance, with effect from...
14 Jul 2000
| by MAJA PAWINSKA
Research and evaluation company Metrica has created a special
division to launch a market research database which it claims will
improve the planning of PR campaigns.
03 Mar 2000
| by REBECCA FLASS
Hi-tech specialist the Banner Corporation is launching an
integrated marketing package aimed at internet and dot.com