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EHS resigns business as L&G calls DM pitch

Evans Hunt Scott ended its three-year relationship with Legal s multi-million pound direct marketing account.

HOTLINE

Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK incumbent, Euro RSCG Wnek Gosper, Joshua, Publicis Technology and two other small agencies have pitched for the...

CAMPAIGN DIRECT: ISSUE - DM agencies tap into demand for planning skills/Strategic expertise is essential if DM agencies are to move beyond the database, Ken Gofton reports

Last month s unveiling of the new direct marketing agency, Jones Mason Barton Antenen, is already being hailed by Omnicom as a success, and with Nigel Jones, the former head of planning at BMP DDB as a founding director, it is positioning itself as being able to add the consumer insight of an ad agency...

CAMPAIGN DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

It s all very exciting. We join Wunderman Cato Johnson and are propelled into a giddy world of new cars, swanky hotels, movie stars and dodgy-looking print quotes.

Telegraph links with Chelsea in data deal

The Telegraph Group is setting itself up as a data service provider in its own right and has signed up Chelsea Football Club as its first major client. It is also in talks with four other Premier League clubs.

Fiat holds pitches for DM work

Fiat UK has been holding secret pitches with three agencies for its direct marketing business.

Freemans hooks up with Woolies

Catalogue specialist Freemans is to coordinate a new home-shopping service for Woolworths for the next five years. The deal, which is Sears-owned Freemans largest partnership ever with a retailer, is part of an expansion planned by Philip Green, the entrepreneur who gained control of Sears last month.

MARKETING MIX: Agency playing the game of love

For most firms, St Valentine s Day merely offers the chance for some inter-office rivalry over who received or sent the biggest bunch of flowers.

CAREERS: The Secret Diary of Brian The Brand Manager

The current company emphasis on deals at the expense of strategic direction means that I am a new product development manager who temporarily finds himself in the situation of having no new products to develop. Everybody knows this so I tend to end up with all the jobs and projects nobody else wants.

DIRECT NEWS: BSkyB selects AIS for subscriber ad blitzes

Archibald Ingall Stretton, the Havas-backed agency which opened its doors last summer, has won two briefs from BSkyB after a pitch against one other, undisclosed agency.

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