26 Feb 1999
| by ELEANOR TRICKETT
Evans Hunt Scott ended its three-year relationship with Legal s multi-million pound direct marketing account.
26 Feb 1999
| by KAREN YATES
Microsoft has lined up a number of agencies to pitch for a
pan-European, Middle Eastern and African campaign, designed to create a
more consistent image for the software manufacturer. The UK incumbent,
Euro RSCG Wnek Gosper, Joshua, Publicis Technology and two other small
agencies have pitched for the...
26 Feb 1999
| by KEN GOFTON
Last month s unveiling of the new direct marketing agency, Jones
Mason Barton Antenen, is already being hailed by Omnicom as a success,
and with Nigel Jones, the former head of planning at BMP DDB as a
founding director, it is positioning itself as being able to add the
consumer insight of an ad agency...
It s all very exciting. We join Wunderman Cato Johnson and are
propelled into a giddy world of new cars, swanky hotels, movie stars and
dodgy-looking print quotes.
25 Feb 1999
| by NEILL DENNY
The Telegraph Group is setting itself up as a data service provider
in its own right and has signed up Chelsea Football Club as its first
major client. It is also in talks with four other Premier League
clubs.
25 Feb 1999
| by LISA CAMPBELL
Fiat UK has been holding secret pitches with three agencies for its
direct marketing business.
25 Feb 1999
Catalogue specialist Freemans is to coordinate a new home-shopping
service for Woolworths for the next five years. The deal, which is
Sears-owned Freemans largest partnership ever with a retailer, is part
of an expansion planned by Philip Green, the entrepreneur who gained
control of Sears last month.
25 Feb 1999
| by JANE BAINBRIDGE
For most firms, St Valentine s Day merely offers the chance for
some inter-office rivalry over who received or sent the biggest bunch of
flowers.
25 Feb 1999
The current company emphasis on deals at the expense of strategic
direction means that I am a new product development manager who
temporarily finds himself in the situation of having no new products to
develop. Everybody knows this so I tend to end up with all the jobs and
projects nobody else wants.
19 Feb 1999
| by ELEANOR TRICKETT
Archibald Ingall Stretton, the Havas-backed agency which opened its
doors last summer, has won two briefs from BSkyB after a pitch against
one other, undisclosed agency.