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Iceland has hired Alan Shepherd, the former Somerfield brand communications director, as its marketing director after a year-long search.
A new service called Oneswoop.com, which allows UK consumers to find and order the cheapest new cars from across the EU via the internet, is launching in January. The site is the brainchild of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks & Spencer and Atlas...
The Incorporated Society of British Advertisers has turned its firepower on the government s plan to allow the public to stop their electoral roll details being made available to direct marketers.
Book retailer Ottakars will next month become the latest UK chain to sell books over the internet. The move comes as competition in internet bookselling intensifies, with supermarkets Tesco and Asda set to join the market.
Scottish agency 1576 has won the pounds 1m advertising account for The Scotsman after a five-way pitch against Smarts, Barkers, WAM McCann and Strathearn. The agency plans to run both tactical and brand-building campaigns to increase the newspaper s circulation.
Telewest is launching a campaign for its new digital television service, Telewest Active Digital, under the strapline Now it s your choice, not just more choice .
Channel 4 is launching a subscriber magazine for its Film Four channel brand to coincide with its first birthday next week.
The Direct Marketing Association (DMA) is calling on Data Protection Registrar (DPR) Elizabeth France to support its case in fighting Home Office proposals to restrict commercial use of electoral roll data.
Shell is developing a direct marketing programme to back its new credit card, which was launched earlier this month with backing from Royal Bank of Scotland.
Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity...
