16 Dec 1999
| by ANNE-MARIE CRAWFORD
Carlton Communications chief executive Steven Cain has confirmed he
is to leave at the end of January as the company s merger with United
News s chief executive, will
take the role of chief executive in the enlarged group.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Channel 5 s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme
broadcast on September 8 in which viewers asked the presenter Roseanne
Barr questions via the internet....
02 Dec 1999
| by DANNY ROGERS
Bradford Council has appointed Owen Williams, strategic planning
director at advertising and marketing agency CWG, as its first marketing
and communications director. Williams will take up the post in
mid-February and will have a free hand to rebrand the city to make it
more attractive to tourists and...
02 Dec 1999
| by ANDY FRY
This is the first year the Association of Publishing Agencies (APA)
has organised a dedicated awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact that the medium now
plays a crucial role in the client s communication with its customer
base.
02 Dec 1999
WINNER
Client
The Wrigley Company
Agency
TBP Eurobrand
HIGHLY COMMENDED
Client
Ernst Young
Agency
In-house
HIGHLY COMMENDED
Client
Ernst Young
Agency
DMB Financial and Springboard Design
02 Dec 1999
WINNER
Client
Royal Mail
Agency
Joshua
HIGHLY COMMENDED
Client
Novartis Animal Health UK
Agency
MBS Advertising
HIGHLY COMMENDED
Client
Sovereign Finance
Agency
Kinesis Creative
02 Dec 1999
WINNER
Client
The Wrigley Company
Agency
TBP-Eurobrand
HIGHLY COMMENDED
Client
The History Channel
Agency
In-house
HIGHLY COMMENDED
Client
Ernst Young
Agency
DMB Financial and Springboard Design
25 Nov 1999
| by PAUL WHITFIELD
Winterthur Life, a mortgage and personal finance company, has
launched a marketing database to track new home buyers. Winterthur,
which is part of the Credit Suisse group, will use its 1000 tied estate
agents throughout the UK to track and update the database. The company
estimates that there are about...
25 Nov 1999
| by CONOR DIGNAM
15 years ago: Diners Club launches a pounds 2m Dividend promotion,
which rewards customers who spend more than they did lthe previous year;
Sara Lee announces the launch of US-style frozen pastries, backed by a
pounds 1.25m ad campaign; ICl unveils a wonder-machine, born out of a
design agreement with...
18 Nov 1999
| by ANNE-MARIE CRAWFORD
London Electricity is conducting a review of its brand and may
change its name as it expands outside the capital and into other energy
markets.