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MARKETING MIX - That was the week that was

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones and services;...

DIRECT: Vileda relaunches with Tequila-led DM

02 Dec 1999 | by IAN DARBY

Vileda, the home cleaning products brand, is to relaunch next spring with a direct marketing campaign through Tequila Manchester.

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird

02 Dec 1999 | by DRAYTON BIRD

What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (business-to-business)

02 Dec 1999

WINNER Client Pedigree Masterfoods Agency TBP-Eurobrand HIGHLY COMMENDED Client Baber Smith Agency In-house

RELATIONSHIP MARKETING AWARDS 1999: Best Business-to-business programme

02 Dec 1999

WINNER Client Royal Mail Agency Joshua HIGHLY COMMENDED Client Novartis Animal Health UK Agency MBS Advertising HIGHLY COMMENDED Client Sovereign Finance Agency Kinesis Creative

RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme

02 Dec 1999

WINNER Client The Wrigley Company Agency TBP-Eurobrand HIGHLY COMMENDED Client The History Channel Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design

Briefs

18 Nov 1999 | by ANNE-MARIE CRAWFORD

London Electricity is conducting a review of its brand and may change its name as it expands outside the capital and into other energy markets.

Briefs

11 Nov 1999 | by ANNE-MARIE CRAWFORD

Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its creative agencies. Incumbent Grey Advertising is not repitching. RHM roster agencies D Arcy, TBWA GGT Simons Palmer and Saatchi s Robertson s account. RHM said it will have a new agency in place by next...

Stop Press

04 Nov 1999 | by PAUL WHITFIELD

Nestle is backing coffee brand Nescafe with a pounds 1m community investment programme and a Getting Together to Help charity initiative. Nescafe will donate money over two years to fund new projects through Kids Clubs Networks, Shelter, Macmillan Cancer Relief and the British Red Cross.

P&G signs home Tupperware deal

04 Nov 1999 | by IMELDA MICHALCZYK

Procter s biggest advertiser, has linked up with Tupperware, more famous for selling its products through parties , in a global marketing alliance.

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