A planning unit specialising in direct response media is being launched by Lowe Direct and sister Interpublic company Western International Media.
Bacardi Breezer has signed a pounds 700,000 deal to be the sole sponsor of London Transport over the Millennium celebrations and will fund free bus and tube travel home for central London revellers on New Year s Eve.
Littlewoods is to give its store fronts a new look as it tries to brighten up its old-fashioned image and appeal to a younger audience.
The Conservative Party has joined the Direct Marketing Association and the Consumers Association in calling for substantial changes to the Representation of the People Bill, outlined in last week s Queen s Speech.
Internet investor eVentures, which is owned by News Corp and Japan s Softbank, has hired Rainey Kelly Campbell Roalfe/Y&R and Carat as the creative and media agencies to handle the pounds 5m launch of its first UK brand, Buy.com.
People waiting to take the theory part of their driving test are about to find themselves the target of marketing and data collection campaigns.
Motivforce and Purchasepoint, the marketing services agencies, are to merge next year, following the acquisition of Lopex, Purchasepoint s parent company, by Havas Advertising. The new agency, as yet unnamed, will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and...
Winterthur Life, a mortgage and personal finance company, has launched a marketing database to track new home buyers. Winterthur, which is part of the Credit Suisse group, will use its 1000 tied estate agents throughout the UK to track and update the database. The company estimates that there are about...
Camelot is backing its millennium lottery game, Big Draw 2000, with a pounds 6m below-the-line campaign, its biggest direct marketing push since the launch campaign for the National Lottery in 1994.
Shelter, the charity for the homeless, will run its biggest fundraising appeal to date over the millennium period, with a three million household door-drop through direct marketing agency WWAV Rapp Collins.
to remove filters