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TBWA s two main UK below-the-line brands, Tequila and Payne Stracey, have merged to create a direct marketing agency with claimed billings of up to pounds 100 million.
McVitie s UK has appointed LVB DraftWorldwide to handle its database analysis and direct marketing tasks as the biscuits and cakes manufacturer looks at the possibility of linking up with other fmcg brands to target customers jointly.
Bupa is reviewing its multi-million-pound advertising, media buying and direct marketing accounts out of the Ogilvy Group as it shifts the strategic side of its marketing business in-house.
The RAC has launched a direct marketing campaign through Lowe Direct for RAC Drive, a membership service aimed at learner drivers.
Users of customer data, including Abbey National, Sainsbury s, Whitbread, Halifax, Bank of Scotland and Bradford and Bingley, want a shake-up in the next Census whereby people would be asked about income and religion.
The UK s largest investment trust, Foreign & Colonial, has awarded a pounds 1.5m direct marketing account to agency HPT Brand Response.
The Woolwich is attempting to position itself ahead of its competitors as a leading provider of ISAs (Individual Savings Accounts) four months before the launch date for the government-mandated savings accounts.
In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...
The news that three of the most famous consumer goods companies in the world have banded together to produce customer magazines looks at first glance like smart marketing.
More than 80 companies, including advertisers and direct marketing agencies, have formed an alliance to fight Oftel s plans to change radically freephone numbers.
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