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CGU Direct, the direct marketing division of the recently merged Commercial Union and General Accident, is poised to appoint MediaVest Direct to handle its pounds 4 million media account.
The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...
Famous Grouse has launched its first direct marketing initiative to build on the whisky brand s success in Scotland.
Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise.
One of the key issues thrown up by last year s league table was wage inflation, which was rising significantly ahead of revenues. DM agencies were catching up after their short-sighted underinvestment in people during the early 90s recession and at the same time betting on substantial future growth.
In the early 90s, the comedian, Ben Elton, did a memorable comedy routine about junk mail, railing at its quantity, quality and the fact that he was often addressed as Mr Bun Eltoon .
It is received wisdom in the world of marketing that there has been tremendous growth in direct mail over the past decade as advertisers have increasingly been won over to the benefits of targeting segmented audiences.
MIKE HAYWARD
Good manners, honesty, sincerity and friendliness are the crucial qualities consumers expect from telesales operators, according to research from the Henley Centre. In addition, operators should strive to sound natural - and not as if they are reading from a script.
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