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Sunday Business to sell at 50p in plan to be an extra read

30 Jan 1998 | by CAROLINE MARSHALL

The Sunday Business is to price itself at just 50p - around half the price of other Sunday broadsheets - in a move to position itself as an additional read rather than as direct competition for existing titles.

INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

30 Jan 1998 | by ALASDAIR REID

TIME WARNER

DIARY: Heavenly idea turned into a hell of a mess

30 Jan 1998 | by MAIRI CLARK

Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time from WWAV Rapp Collins.

DIRECT MARKETING: PERSIL

29 Jan 1998 | by PATRICK BARRETT

The Brief

MEDIA: Express mail-out

29 Jan 1998 | by ANNE-MARIE CRAWFORD

Express Newspapers is launching a direct marketing drive to attract new readers to Express Sport, its relaunched weekly sports paper. The direct mail campaign will use a database of over 200,000 male and female consumers, created by direct marketing agency MBO.

AGENDA: If you can, then do. If you can’t, you’re too costly

29 Jan 1998 | by DRAYTON BIRD

An expert is someone from out of town who knows nothing about the subject, but has lots of slides. A friend with Andersen Consulting gave me that one. I recalled it while chairing the Scottish Direct Marketing conference last year.

TELEMARKETING: Web wake-up call - As more consumers use e-mail and the Web, call centres are having to adapt. David Murphy reports

22 Jan 1998 | by DAVID MURPHY

Bureau call centres play a vital role in direct-response campaigns, providing client companies with an out-of-house resource servicing the thousands, even hundreds of thousands, of telephone calls generated by a direct-response or direct-mail campaign.

Shaw quits WCJ following disagreements over policy

16 Jan 1998 | by ELEANOR TRICKETT

John Shaw, the co-managing director of Wunderman Cato Johnson, has left the agency, citing disagreements over policy with the direct marketing agency s European boss, Helmut Matthies.

Guinness seeks young with AMV

16 Jan 1998 | by JOHN TYLEE

Guinness looks set to target younger drinkers in its first work from Abbott Mead Vickers BBDO.

CAMPAIGN DIRECT ISSUE: Opinion moves slowly in favour of DMA awards but less of them. Some agencies feel direct marketers still have a bias toward results instead of creativity. By Robert Dwek

16 Jan 1998 | by ROBERT DWEK

For the third year running an ad agency has won gold in the DMA/Royal Mail Direct Marketing Awards (sponsored by Campaign s sister publication, Marketing). As the integrated 90s draw to a close, it would appear that above-the-line folk are at last coming to terms with a more adventurous agency culture...

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