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Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise.
Clarks Shoes is targeting 10,000 mothers with a pilot reward scheme in the North-east. Soulmates, developed with Tequila London, will try to cross-sell adult shoes to mothers shopping for their children. Rewards include discount vouchers, magazine subscriptions and family days out.
Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara.
More clients than ever before are judging agencies on their ability to offer sound strategic advice as well as excellent creativity, according to ad agency CDP s annual poll of 120 leading UK client companies. Direct marketing was voted the second most effective marketing tool after advertising, ahead...
Field marketing in the UK has its roots in the 1930s. Like most marketing services, it is booming; the most recent Marketing league table on the sector (October 23, 1997) reported an 18% growth rate.
Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million Financial Services Authority task. Lowes campaign will target people who were mis-sold their personal pensions, urging them to claim compensation by responding to letters sent to them by their pension companies and direct mailshots...
Honest politicians and military intelligence are often given as waggish examples of the oxymoron - a figure of speech with pointed conjunction of apparent contradictions as my dictionary calls it.
The Football Association is looking for a new sponsor for the FA Cup, following Littlewoods decision to pull out of its four-year association with the championship.
