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Moben account moves to MBS

03 Dec 1998 | by BINNUR BEYAZTAS

MKD Holdings, which markets Moben Kitchens and Dolphin Bathrooms brands, has moved its pounds 8.5m media planning and buying account out of Carat into MBS Media.

Sainsbury’s ties net to card data

03 Dec 1998 | by BINNUR BEYAZTAS

Sainsbury s is about to unveil its first major piece of marketing activity on the internet, with a scheme to build up a database of customers e-mail addresses.

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

Omnicom s announcement to the Stock Exchange last week that it plans to take control of Abbott Mead Vickers BBDO has implications beyond its directors becoming multi-millionaires. AMV is arguably the country s most successful advertising agency and counts the likes of BT, Sainsbury s and Volvo among...

Media: Mintel predicts contract boom

03 Dec 1998 | by MICK RIGBY, Media strategist, MSc

A new report from Mintel has revealed that 43% of clients expect to increase their spend on contract publishing in the next year.

NEW MEDIA: AOL offers free hours in link-up with deaf group

03 Dec 1998 | by HARRIET MARSH

One of the first joint ventures between an Internet Service Provider and a charity has been signed between America On-line (AOL) and the Royal National Institute for Deaf People (RNID).

MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports

03 Dec 1998 | by LOUELLA MILES

Market research and direct marketing have traditionally been viewed as separate disciplines. But, increasingly, clients are looking to combine the best qualities of each, resulting in information that gives them the emotional insight of market research and the numerical certainty of data-driven direct...

TBWA combines major DM shops

27 Nov 1998 | by ELEANOR TRICKETT

TBWA s two main UK below-the-line brands, Tequila and Payne Stracey, have merged to create a direct marketing agency with claimed billings of up to pounds 100 million.

McVitie’s picks LVB to head database task

27 Nov 1998 | by EMMA HALL

McVitie s UK has appointed LVB DraftWorldwide to handle its database analysis and direct marketing tasks as the biscuits and cakes manufacturer looks at the possibility of linking up with other fmcg brands to target customers jointly.

Bupa starts search for agency after O&M split

27 Nov 1998 | by FRANCESCA NEWMAN

Bupa is reviewing its multi-million-pound advertising, media buying and direct marketing accounts out of the Ogilvy Group as it shifts the strategic side of its marketing business in-house.

RAC targets learner drivers with mailing sent out to 120,000

27 Nov 1998 | by HARRIET GREEN

The RAC has launched a direct marketing campaign through Lowe Direct for RAC Drive, a membership service aimed at learner drivers.

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