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News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists.
BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract to persuade Bulgarians of the case for economic reform and to give strategic advice to the Bulgarian government information service.
The debate about the best approach to an integrated marketing message is once again back at the top of the marcoms agenda. On the one hand, specialist agencies argue the importance of single discipline expertise in, for example, sales promotion or design. On the other, integrated or multi-discipline...
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