ISP warns Govt over tobacco ad ban
18 Dec 1998 | by JOHN TYLEE
The Government was warned this week that a ban on the use of direct mail by tobacco companies may end up costing lives rather than saving them.
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Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable & Wireless.
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch.
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
As Bambi s pal, Thumper, says, If you can t say something nice, don t say nothing at all. So no snide remarks or petty nit-picking in this review. Tango may have turned the Regent Street lights into a tawdry mess, but we re going to embrace the spirit of the season, knock back the Bristol Cream and...
DDB Needham wins Juno Online account
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
DDB Needham wins Juno Online account
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
DIRECT NEWS: Industry welcomes Post Office move
11 Dec 1998 | by ELEANOR TRICKETT
The direct marketing industry has largely welcomed this week s announcement by the Trade and Industry Secretary, Peter Mandelson, that the Post Office will not be privatised but granted greater commercial freedom.
DIRECT NEWS: Barraclough Hall wins contest for Bupa task
11 Dec 1998 | by ELEANOR TRICKETT
Barraclough Hall Woolston Gray has triumphed in the winner-takes-all contest to handle all of Bupa s direct marketing.
DIRECT NEWS: Miller Bainbridge & Partners nets Toyota customer business
11 Dec 1998 | by CLAIRE COZENS
Toyota GB has hired the direct marketing agency, Miller Bainbridge & Partners, to manage its customer relationship marketing programme.
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