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The Abbott Mead Vickers group is preparing to relaunch its direct marketing subsidiary, Barraclough Hall Woolston Gray, under a new name and a new creative chief.
Stephen Carter is to replace Dominic Proctor as chief executive of JWT London, in a move that will surprise few in the industry, but will put him in the driving seat for one of the most crucial periods in the agency s 71-year history.
Lowe Direct has recruited Ogilvy One s head of data planning, John Menhinick, as its senior data planner, and Reed Business Information s Hamish Horton as data planner.
Royal SunAlliance is running a direct mail and insert campaign through agency Teamspirit to promote its group pensions proposition to independent financial advisers.
One-2-One is stepping up the mobile phone war by offering business customers pounds 50 for rivals mobile phones when they switch to its brand.
The Consumers Association has called for a single regulator to provide protection for consumers in an increasingly diverse communications market.
Insurance company Liberty Risk Services is launching a business-to-business direct marketing campaign, through Bristol-based WWAV West, which won the account in a competitive pitch. The campaign will include direct mail and business inserts.
As Marketing reported last week, Goldfish is in the swim. In fact, there seems to be no stopping the onslaught of Goldfish publicity. And if you haven t yet received your Goldfish direct mail-out, you can t be on any database worth the name.
David Sumner-Smith has worked largely as a journalist since 1982, though time spent with an ad agency and in direct marketing for BT have brought an insider s perspective to his writing. Much of his work is focused on marketing using the Internet, and on the motor industry. He combines the two by speaking...
There is little doubt that direct marketing is enjoying a boom.
