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Robert Dwek looks at the reasons for Radion s move from upfront, brash ads to scented direct marketing.
The incoming president of the Institute of Practitioners in Advertising, Graham Hinton, has called on advertising agencies to give greater weight to data-driven marketing. In his inaugural speech earlier this month, Hinton, the chairman of Bates Dorland, urged members to show that we are practitioners...
Fine wine and classy jazz tunes prevent Tony Watson from becoming a Nethead. Gordon MacMillan reports.
Most media planners would rather write out BRAD in Cantonese with a feather between their teeth than consider putting direct mail on a media schedule. The only affection they have for the Post Office is that they like Postman Pat.
Can work that generates a response ever be beautiful? It s easy to be seduced by glamorous media, big budgets and exotic locations. Not to mention the excitement of a 3-D piece or the high production values of a major loyalty programme. But if Le Corbusier is to be believed, real beauty is total function....
Barker and Ralston has found a car account to plug part of the gap left by Saab s departure to the Lowe Group last year (Campaign, 30 August 1996).
Cellnet has dealt a blow to the Abbott Mead Vickers group by bypassing the AMV-owned Barraclough Hall Woolston Gray, its lead direct marketing agency, in favour of Ogilvy and Mather Direct.
Ammirati Puris Lintas unveils a print campaign for the Mini next week, in which the cult car is billed as a made-to-measure fashion accessory.
The Guardian will target techno music and film fans later this month by giving readers a free four-track CD by the dance band, Orbital, whose latest single is the theme tune for the forthcoming movie, the Saint.
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