Click 
to remove filters
The Campaign for Nuclear Disarmament has shunned traditional ad agencies to assemble its own shadow shop, with which it will plan advertising and seek funding for its 40th birthday celebrations next year.
Lurene Joseph is determined that Shell should get closer to its customers. As the oil giant s UK brand and communications manager, she is behind Shell s latest drive to make its brand more relevant.
Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever and is likely to spearhead the relationship marketing activity of the recently formed Consumer Needs Consortium.
The Liberal Democrat Party has done a U-turn on its support for a blanket ban on tobacco promotion in a move which will encourage tobacco manufacturers.
Express Newspapers has launched a new weekly business section in The Express, titled EX, dedicated to small businesses. The launch of EX is accompanied by a direct marketing campaign targeting small businesses.
The Audit Bureau of Circulations is turning its attention to the booming direct marketing sector, launching a database audit which it claims will benefit both buyers and sellers of marketing data.
Jet has climbed down on its plans to scrap its customer loyalty scheme and has put its pounds 5m below-the-line account up for pitch, with a brief to revamp the five-year-old scheme.
Client: UCI Cinemas/Buena Vista
Food company CPC has handed Claydon Heeley its pounds 1.5m below-the-line advertising account for Hellmann s mayonnaise after a six-way pitch.
The Direct Marketing Association has clashed with Royal Mail over proposed changes in its business pricing - which it claims will add pounds 10m to the industry s annual costs.
