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Option One has started 1997 by clinching two prestigious new accounts. Chrysler Jeep has appointed Option One to handle its direct marketing and sales promotion activity, worth up to pounds 1 million, while Marks and Spencer Financial Services has chosen the agency to run its cardholder communications...
The media industry continually strives to develop new means of getting an advertiser s message in front of the right type of consumer. Internet banner advertising, ads at the bottom of golf holes, Chinese takeaway lids - the opportunities are endless.
Alliance & Leicester Personal Finance is running a combined poster campaign and door drop to six million homes until the end of February through Tri-Direct.
Scholl, the sandals-to-footcare manufacturer, has handed its pounds 1.5m corporate below-the-line account to Claydon Heeley International with a brief to focus on branding its outlets total footcare centres .
Independent sales promotion agency Triangle Communications is to launch a direct-marketing division in response to growing client demand for tactical campaigns to be integrated across all forms of media.
I am so sympathetic with Paul Hawkes s despair over untargeted mail (Marketing, January 16) - the problem is, it s not always possible to carry out even the most rudimentary targeting when you re dealing with crap data! Or not dealing with enough data.
Debate is raging on whether to keep telephone marketing in house or to outsource it. Robert Dwek takes a look at both sides of the argument and the commercial results.
As one who (sparingly) uses a mobile phone in public places - I would be handicapped without one - I irritate nearly one in three people.
National Australia Bank Group (NAG) has appointed DMB&B Financial to handle its pounds 20m through-the-line European account, which includes advertising and direct marketing work on four separate bank brands.
Mitsubishi Motors UK has appointed Edinburgh-based direct marketing agency Navigator Responsive Advertising to handle its pounds 2m account.
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