STOP PRESS
20 Nov 1997 | by JULIAN LEE
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer.
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ITV set to bolster direct response
05 Dec 1997 | by CLAIRE BEALE
ITV is launching a new offensive to increase its revenue from direct response advertisers by creating a new call-handling system designed to encourage more people to respond to telephone numbers on commercials.
Cellnet in shift to direct work
20 Nov 1997 | by LISA CAMPBELL
Cellnet marketing director Simon Esberger, one of advertising s greatest advocates, is eschewing the medium and taking a chunk of his pounds 10m budget below-the-line.
Orange sets up loyalty scheme
13 Nov 1997 | by LISA CAMPBELL
Orange is turning to direct marketing to combat customer defection as it launches the mobile-phone industry s first standalone loyalty scheme.
Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is providing direct marketers with promotions at the push of a button, writes Robert Gray
06 Nov 1997 | by ROBERT GRAY
Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more widely established among consumers, marketers are beginning to give serious consideration to its use as a direct marketing medium for brand or promotional messages.
Advertising & Promotion: Game for promotion
16 Oct 1997 | by HARRIET MARSH
Eidos Interactive is backing the launch of its Championship Manager Season game with a pounds 250,000 promotional spend involving poster ads featuring Kevin Keegan, perimeter board ads and direct marketing.
BMP favours words in Vodafone ads rethink
03 Oct 1997 | by EMMA HALL
Vodafone has jettisoned its celebrity spokesman, Kyle MacLachlan, in favour of an advertising campaign promoting a new proposition: The word is Vodafone.
One-2-One ups price pressure
25 Sep 1997 | by DANNY ROGERS
One-2-One is stepping up the mobile phone war by offering business customers pounds 50 for rivals mobile phones when they switch to its brand.
ANALYSIS: Why the word on the street works - Word-of-mouth is joining the marketing mix as advertisers realise how effective the strategy can be, writes Amanda Lutchford
18 Sep 1997 | by AMANDA LUTCHFORD
Swedish mobile phone operator Ericsson is throwing parties to spread its brand message to trendy clubbers.
Marketing supplement on Telemarketing & DRTV: State of the Art - 0800 portability will start ’feeding frenzy’
28 Aug 1997 | by Ken Gofton
Clients who use 0800 Freefone numbers can now take their numbers with them if they switch service suppliers. The change in the regulations has led to a feeding frenzy of account changes, according to one industry source.
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