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The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right.
Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor s merged agency is to be called RPM3. The name comes from the first initial of the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago.
ITV is launching a new offensive to increase its revenue from direct response advertisers by creating a new call-handling system designed to encourage more people to respond to telephone numbers on commercials.
The Halifax has recruited Philip Hanson, European managing director of Tricon Restaurants, the group which owns former Pepsico brands KFC, Pizza Hut and Taco Bell, as its general manager for marketing.
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer.
Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market.
Royal Mail is trying to stir up seasonal goodwill in commerce with its pre-Christmas campaign through Bates Dorland, which breaks nationally this week.
The Weather Channel is to offer advertisers the opportunity to localise their national TV campaigns when buying airtime on the channel from the first quarter of 1998.
Yorkshire Electricity is turning to TV to lock in its customers during the run-up to next year s deregulation of energy supplies.
