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DMA hits out at phone controls

18 Dec 1997 | by LISA CAMPBELL

The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls.

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FUNDRAISING

18 Dec 1997

WINNER

HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor s merged agency is to be called RPM3. The name comes from the first initial of the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago.

CAREERS: The Secret Diary of Brian The Brand Manager

04 Dec 1997 | by KEN GOFTON

My plans to make Mutant Psycho Pop the first FMCG product launched and maintained purely by direct marketing may have been scuppered. Sunk on the rocks of government compliance. Yes, we may be allowed to advertise after all.

Blair considers ban on pre-election ads by pressure groups

21 Nov 1997 | by KAREN YATES

Pressure groups, trade unions and business organisations could be banned from launching campaigns in the run-up to general elections under Tony Blair s plans to ensure a level playing field between the political parties.

STOP PRESS

20 Nov 1997 | by JULIAN LEE

Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer.

Mental Health move

20 Nov 1997 | by LISA CAMPBELL

The Mental Health Foundation has appointed The Direct Marketing Practice to develop its fundraising activities. The account was previously held by Smith Bundy Carlson.

ADVERTISING & PROMOTION: Charity first

13 Nov 1997 | by DANNY ROGERS

Crisis, the charity for the homeless, is using an automated call centre for the first time as part of a three-month fundraising campaign. The push involves direct marketing, press and radio direct-response ads, handled by ITS, and a 200,000-home door drop. Classic FM is also broadcasting a concert in...

DMA splits over tobacco ads ban

06 Nov 1997 | by PATRICK BARRETT

The Direct Marketing Association s formation of an action group to combat anti-tobacco laws has angered charity members.

CND assembles ’shadow’ ad agency

31 Oct 1997 | by JOHN TYLEE

The Campaign for Nuclear Disarmament has shunned traditional ad agencies to assemble its own shadow shop, with which it will plan advertising and seek funding for its 40th birthday celebrations next year.

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