18 Dec 1997
Click to remove filters
The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls.
Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor s merged agency is to be called RPM3. The name comes from the first initial of the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago.
My plans to make Mutant Psycho Pop the first FMCG product launched and maintained purely by direct marketing may have been scuppered. Sunk on the rocks of government compliance. Yes, we may be allowed to advertise after all.
Pressure groups, trade unions and business organisations could be banned from launching campaigns in the run-up to general elections under Tony Blair s plans to ensure a level playing field between the political parties.
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer.
The Mental Health Foundation has appointed The Direct Marketing Practice to develop its fundraising activities. The account was previously held by Smith Bundy Carlson.
Crisis, the charity for the homeless, is using an automated call centre for the first time as part of a three-month fundraising campaign. The push involves direct marketing, press and radio direct-response ads, handled by ITS, and a 200,000-home door drop. Classic FM is also broadcasting a concert in...
The Direct Marketing Association s formation of an action group to combat anti-tobacco laws has angered charity members.