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Pepsi pounds 25m jackpot into Claydon Heeley

18 Dec 1997 | by JEREMY BULLMORE

Pepsi Cola International has consolidated its pounds 25m pan-European below-the-line business with Claydon Heeley International.

Kellogg kills off Mrs K campaign

27 Nov 1997 | by DANNY ROGERS

Cereal giant Kellogg has abandoned its corporate ad campaign just six months after its launch because it failed to boost its market share.

Mars to sound out pop tour TV

20 Nov 1997 | by MIKE HEWITT

Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market.

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

07 Nov 1997 | by ROBERT DWEK

Here s a question: how is it that below-the-line agencies sometimes (often?) have client conflicts when ad agencies are usually (always?) forced to demonstrate their loyalty to a client by granting it sector exclusivity?

DIRECT: MARKETING CHALLENGE - How the band led the brand to expand Pepsi’s market share/Pepsi’s Spice Girls on-pack promotion proved effective in boosting sales over the summer, Ali Qassim says

07 Nov 1997 | by ALI QASSIM

Coca-Cola may claim it won the cola wars long ago, but it ignores ongoing battles with its chief rival at its peril. Take the recent onslaught by Pepsi. It not only notched up a record gain in market share during the summer, it did so at Coke s expense. So what was the formula that put the fizz into...

Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is providing direct marketers with promotions at the push of a button, writes Robert Gray

06 Nov 1997 | by ROBERT GRAY

Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more widely established among consumers, marketers are beginning to give serious consideration to its use as a direct marketing medium for brand or promotional messages.

Unilever takes Heinz BTL chief

30 Oct 1997 | by DANNY ROGERS

Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever and is likely to spearhead the relationship marketing activity of the recently formed Consumer Needs Consortium.

ADVERTISING & PROMOTION: Claydon Heeley keeps a hold on Hellmann’s task

30 Oct 1997 | by PATRICK BARRETT

Food company CPC has handed Claydon Heeley its pounds 1.5m below-the-line advertising account for Hellmann s mayonnaise after a six-way pitch.

S&N gears up for loyalty battle

23 Oct 1997 | by HARRIET MARSH

Scottish s drinkers gathers pace.

Advertising & Promotion: Design Choice - RX Bourbon

02 Oct 1997 | by HELEN OWEN, Managing director Tuttsels

Client: United Distillers

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