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NEWS: Brands go for doorstep delivery

19 Dec 1996

Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros.

NEWS: Agency gift for charity clients

19 Dec 1996

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards.

ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.

NEWS: DMA gold medal to Duckworth Finn for Daewoo launch ads

13 Dec 1996

Duckworth Finn Grubb Waters has scooped the prestigious gold medal at this year s Direct Marketing Awards for its launch of Daewoo cars.

NEWS: Safeway to try out tailored TV

12 Dec 1996 | by JULIAN LEE

Safeway is paving the way for the introduction of interactive television in its stores with the launch of an in-store TV trial.

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes

MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

06 Dec 1996 | by GORDON MACMILLAN

Chelsea FC aside, Robert Ffitch is dedicated to MGM, Gordon MacMillan reports

NEWS: MGM joins Brann in agency set-up

29 Nov 1996 | by GORDON MACMILLAN

Manning Gottlieb Media has created a second-string agency in a partnership with the direct marketing agency, Brann, following the media independent s appointment to handle Brann s pounds 10 million media business.

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull promotion to launch its largest ever direct marketing campaign in the UK. Several agencies are involved in talks to handle the drive. A relationship marketing strategy would fit in with Coke s for the fans theme.

NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.

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